Privacy policy

Effective Date: June 25, 2026

Last Updated: August 8, 2026

At Aura Gears ("we," "us," or "our"), operated as an authentic Indian retail brand established on June 25, 2026, we are committed to protecting your privacy and delivering an uncompromising, genuine shopping experience. Aura Gears operates this store and website including all information, tools, content, and services powered by Shopify, to provide you with a curated e-commerce platform (the "Services").

This Privacy Policy describes how we collect, use, and disclose your personal information. By accessing or using any of our Services, you acknowledge that you have read, understood, and agreed to the practices described herein. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the processing of your personal information.

1. Brand Authenticity & Imposter Disclaimer

Aura Gears operates exclusively through our official website and designated official channels. We sell 100% authentic products.

Zero Liability for Unauthorized Entities: Aura Gears is not responsible, liable, or accountable for any losses, fraudulent transactions, compromised personal data, or damages resulting from interactions with third-party imposters, unauthorized copycat websites, or fake social media accounts posing as Aura Gears.
Customer Responsibility: Customers are advised to verify that they are interacting directly with our official domain (auragears.in) and authorized contact points before sharing personal information or conducting transactions.

2. Personal Information We Collect or Process

"Personal Information" refers to data that identifies or can reasonably be linked to an individual. It excludes anonymized or de-identified data. Depending on your interactions with our Services, we may collect:

Contact Details: Your full name, billing address, shipping address, phone number, and email address.
Financial Details: Credit/debit card numbers, financial account details, payment confirmation, transaction receipts, and payment method data (processed securely through encrypted payment gateways).
Account Information: Usernames, passwords, security credentials, preferences, and account settings.
Transaction History: Products viewed, cart additions, wishlist items, purchases, returns, exchanges, and cancellations.
Customer Communications: Information included in support inquiries, feedback, or communications sent to us.
Device & Technical Data: IP address, browser type, network details, unique device identifiers, and operating system data.
Usage Data: Navigation metrics, time spent on pages, and interaction patterns with our website.

3. Sources of Personal Information

We gather personal information:

Directly from you when you register an account, make a purchase, or contact support.
Automatically via your device through cookies, log files, and web beacons during site navigation.
From Service Providers (such as Shopify, logistics partners, analytics providers, and payment processors) acting on our behalf.
From Business Partners and authorized third parties.

4. How We Use Your Personal Information

We process personal data for legitimate business operations, including:

Fulfillment & Customization: Processing payments, shipping orders, managing returns/exchanges, enabling user reviews, and recommending relevant gaming gear.
Marketing & Promotions: Sending updates, promotional offers, SMS/email alerts, and targeted advertisements based on your activity (subject to your communication preferences).
Security & Fraud Prevention: Authenticating accounts, screening orders for fraudulent or malicious activity, and securing our payment channels. You are responsible for safeguarding your login credentials.
Customer Support: Resolving disputes, answering inquiries, and maintaining our business relationship.
Legal Compliance: Complying with applicable Indian and international laws, responding to lawful law enforcement requests, and enforcing our terms and policies.

5. Disclosure of Personal Information

We do not sell your personal information. We may disclose your data only in the following legitimate circumstances:

Shopify & Service Vendors: Sharing with vendors performing functions on our behalf (cloud hosting, data analytics, shipping/courier providers, payment gateways).
Marketing Partners: Partnering with advertising networks (including Shopify enhanced features) to display relevant ads across third-party platforms.
Consented Third Parties: When you explicitly direct or consent to data sharing (e.g., social media logins or shipping carriers).
Corporate & Legal Obligations: In connection with business restructurings, mergers, or to comply with subpoenas, search warrants, court orders, or civil discovery.

6. Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify collects, transmits, stores, and processes your personal data to power and optimize our Services. Data may be stored on secure servers located outside your jurisdiction.

Shopify may also utilize aggregated, pseudonymized transaction data from our store and other merchants to provide enhanced security and personalized features. For more details on how Shopify handles data, review the Shopify Consumer Privacy Policy.

7. Third-Party Links

Our website may contain links to external sites or social media widgets. Aura Gears is not responsible for the privacy practices, security, or content of third-party platforms. We encourage you to read the privacy notices of any external site you visit.

8. Children's Privacy

Our Services are not directed to or intended for children under the age of majority in your jurisdiction. We do not knowingly collect or sell personal information from minors under 16 years of age. Parents or guardians who believe a child has submitted personal data to us may contact us for prompt deletion.

9. Data Retention & Security

While we implement robust security protocols, no transmission over the internet or electronic storage method can be guaranteed as 100% impenetrable. We advise against sending sensitive passwords or credit card details through unencrypted channels.

We retain personal information only as long as necessary to maintain your account, fulfill order obligations, resolve legal disputes, or satisfy accounting and legal standards.

10. Your Privacy Rights

Depending on applicable laws, you may hold the following rights regarding your data:

Right to Access / Know: Request details regarding the personal information we hold about you.
Right to Delete: Request erasure of your personal data from our active databases.
Right to Correct: Request corrections to inaccurate or incomplete information.
Right to Data Portability: Request a copy of your personal data in a structured, machine-readable format.
Communication Preferences: Unsubscribe from promotional marketing emails at any time via the "Unsubscribe" link (non-promotional transactional emails regarding orders will still be sent).

To exercise these rights, submit a request through our official contact details below or visit the Shopify Privacy Portal. Identity verification may be required prior to processing your request.

11. Updates to This Policy

We reserve the right to modify this Privacy Policy at any time to reflect operational, legal, or regulatory updates. Revised policies will be posted on this page with an updated "Last Updated" timestamp.